Custom Notes
Secret message only customers can see, e.g Cal.com link, private email for support etc. For custom integrations you can also distinguish benefits granted to customers to offer even more bespoke user benefits.Sharing links and instructions after purchase
Because the Private note supports Markdown, a Custom benefit is the simplest way to deliver post-purchase content without writing any code:- A private link (Calendly, Notion, …)
- Onboarding instructions or a welcome message
- A coupon code for a partner service
Previously, we recommended using a Custom benefit without a note as a way to
grant access to software or SaaS features — decoupling entitlements from
checking directly on products. We now recommend the
Feature Flag benefit for this purpose, as
it’s purpose-built for feature gating and supports key-value metadata.

